Browse more profiles
Tom Gillpatrick
Tom Gillpatrick

Shelf Life

Getting from product to profit

Creating a great product is only the first step to turning a profit. Decisions must be made about promotion, packaging, pricing, and shelf placement. That's where professor Tom Gillpatrick comes in. He works with companies to help them make better choices in developing strategies for new goods and services-and in successfully bringing them to market.

Read more about PSU's outstanding faculty.