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Mike Arnesen
Mike Arnesen

Instructor. Mike Arnesen is the founder and CEO of UpBuild, a Portland-based technical marketing firm specializing in search engine optimization (SEO), analytics, and CRO. Mike has spent over a decade in SEO and web analytics, with experiences ranging from working in-house for Fortune 500 companies to getting his hands dirty doing web dev in someone’s basement. After seeing Portland’s own SwellPath through a successful acquisition as the Director of Analytics and Optimization, Mike founded UpBuild to channel his love of all things digital optimization into a new type of highly idealistic and innovative marketing agency. 

Mike is also a nationally recognized conference speaker, blogger, startup culture advocate, and has served as a board member at SEMpdx.