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Mike Arnesen
Mike Arnesen

Instructor. Mike Arnesen is the founder and CEO of UpBuild, a Portland-based technical marketing firm. Mike has spent over a decade in search engine optimization and web analytics, with experience ranging from working in-house for Fortune 500 companies to getting his hands dirty doing web development in someone’s basement. After seeing Portland’s own SwellPath through a successful acquisition as the Director of Analytics and Optimization, Mike founded UpBuild to channel his love of digital optimization into a new type of highly idealistic and innovative marketing agency.

Mike is a nationally recognized conference speaker, blogger, and startup culture advocate, and has served on the the board of SEMpdx. He earned a BA in History from California State University, Northridge.