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Jacob Suher, Business faculty, presented “A Complete Consumer Journey: Tracking Motivation in the Marketplace” and “Customer Acceptance of Eco-innovations: The Moderating Role of Innovation Type” at the 2019 American Marketing Association Winter Academic
Author: Currently
Posted: April 1, 2019

Jacob Suher, Business faculty, presented “A Complete Consumer Journey: Tracking Motivation in the Marketplace” and “Customer Acceptance of Eco-innovations: The Moderating Role of Innovation Type” at the 2019 American Marketing Association Winter Academic Conference, Austin, Texas, Feb. 22-24.