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Amaradri Mukherjee, Business faculty, authored an article titled “Investigating the Effectiveness of Retailers’ Mobile Applications in Determining Customer Satisfaction and Repatronage Intentions? A Congruency Perspective” in the Journal of Retailing and
Author: Currently
Posted: October 8, 2018

Amaradri Mukherjee, Business faculty, authored an article titled “Investigating the Effectiveness of Retailers’ Mobile Applications in Determining Customer Satisfaction and Repatronage Intentions? A Congruency Perspective” in the  Journal of Retailing and Consumer Services.