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Amaradri Mukherjee, Business faculty, authored an article titled “The Smartness Paradox: The Moderating Effect of Brand Quality Reputation on Consumers' Reactions to RFID-based Smart Fitting Rooms” in Journal of Business Research.
Author: Currently
Posted: November 28, 2018

Amaradri Mukherjee, Business faculty, authored an article titled “The Smartness Paradox: The Moderating Effect of Brand Quality Reputation on Consumers' Reactions to RFID-based Smart Fitting Rooms” in Journal of Business Research.