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Alumnus Profile: Edwin Martinez, Advertising ‘17
Alumnus Profile: Edwin Martinez, Advertising ‘17

Edwin Martinez graduated from David Douglas High School in Southeast Portland with a strong drive to combine his passion for sports and the outdoors with a career in the Athletic & Outdoor Industry. He earned an Advertising degree at the Portland State University School of Business, while working as an entry-level bank teller at Wells Fargo. Edwin officially graduated Winter 2017, but was a student speaker at the Winter 2016 commencement ceremony. He was recognized in Spring 2017 for his Exceptional Service to the University.
In his time with PSU, Edwin was the Co-President of A&O Connect, a student founded and led group, an Account Executive for FIR NW, a student run advertising agency, and he was an active member of the School of Business Dean’s Future Leaders group.

Edwin was also selected to represent PSU as a student delegate to the 2016 Outdoor Winter Retailers trade show, where he had the opportunity to work, learn, explore, and network with top industry leaders, gaining valuable insights on current trends and issues facing the A&O Industry.

He is now an Assistant Business Transformation Manager at adidas and credits his degree paired with the Athletic & Outdoor Industry Certificate as more than adequately preparing him for the role and the marketplace.

“The A&O Certificate curriculum exposed me to so many thought-provoking conversations. By the time I stepped foot in adidas, I was already familiarized with the terminology, which made my onboarding process much easier,” said Edwin.
What drew you specifically to PSU’s School of Business?
I was drawn to the School of Business’ close connection to local businesses and industries. The professors were all knowledgeable and had years of industry experience to bring to the classroom.
What was your previous experience in the industry?
I had none. I worked as an entry-level bank teller at Wells Fargo, but I had no experience in the industry I currently work in.
What helped you achieves success in the program?
Student communities, specifically FIR NW, the student-run advertising agency, A&O Connect, the athletic and outdoor industry student group, and Dean’s Future Leaders. These groups helped me develop leadership skills, industry connections, portfolio-ready work, and make friends.

How do you like living and working in Portland?
I love living in Portland! The culture of the city is very welcoming. Portland State University is doing an amazing job of developing the diverse and underserved talent of the city and state. Portland has become a creative and innovative hub, which makes it a great place to work.

What is your current position and how long have you worked there?
I started as a product marketing summer intern at adidas in June 2017. I have since transitioned into an Assistant Business Transformation Manager role.  Business Transformation plans and executes initiatives that foster a culture of creativity and innovation at adidas. We do so by connecting people, facilitating creativity, and bringing insights to action.

How are you currently connected to The School of Business?
I have volunteered to mentor during the Summer Business Institute, a program which offers historically underserved high school juniors and seniors from around Oregon the opportunity to experience college first-hand and prepare for successful enrollment. I am a supporter of A&O Connect, and I have attended a few of their events already this year. My biggest connection, however, is with my mentors Jennifer Nolfi, Director of the A&O Industry Certificate program, and Erica Wagner, Associate Dean for Undergraduate Programs.

How will you stay connected to The School of Business at PSU now that you’ve graduated?
I would love to connect industry professionals with talented students and mentor students. I also think there’s a great opportunity for the School of Business to foster better connections with PSU alumni and build a stronger PSU community.