News

The Standard and PSU announce professorship in analytics
Author: University Communications
Posted: November 27, 2018

Standard Insurance Company (The Standard) and Portland State University School of Business announced that Amaradri Mukherjee, assistant professor of marketing, has been selected to receive The Standard PSU Professorship in Analytics.

The new Professorship in Analytics, funded by The Standard over the next five years, supports applied research, convening and community-building, disseminating knowledge and translating knowledge into practice.

Support from The Standard will provide Professor Mukherjee with funding for professional development opportunities that deepen his expertise and helps PSU attract and retain world class faculty.

“This professorship is an exciting evolution of The Standard’s longstanding partnership with PSU and The School of Business,” said Greg Ness, chairman, president and CEO of The Standard. “It's a relationship built on shared values, a vested interest in Portland's economic vitality and PSU’s long-term success.”

Amaradri MukherjeeThe Standard will have access to Professor Mukherjee and other faculty at The School of Business. One area of initial collaboration will be research — faculty and graduate students at PSU will conduct expert peer-reviewed research projects, studying real-world challenges and opportunities The Standard faces in the market place. The research will help create predictive and prescriptive models using consumer analytics to inform future business decisions and strategies at The Standard.

“I am delighted to announce the creation of a new Professorship in Analytics and the appointment of Amaradri Mukherjee to hold this position,” says Cliff Allen, dean of The PSU School of Business. “Through the very generous support of The Standard, we will deepen an already strong relationship and help one of Oregon’s great companies use business analytics and intelligence to enhance the customer experience.”  

Professor Mukherjee joined the School of Business at PSU in the fall of 2017. Prior to entering the business program, he worked for two years as a research assistant in the Computational Imaging Lab at the University of Memphis, which was funded by the National Science Foundation. His professional research is focused on marketing and pricing analytics.

Portland Professorships are designed to recruit and retain world-class faculty to Portland State University, thus attracting exceptional students, empowering the university’s research, and serving the surrounding community.

The Standard's investment in The School of Business includes leaders and managers who have served as mentors to students and judges for business plan competitions as well as guest lecturers in classes employed graduates and served in different advisory board capacities. Most recently, The Standard invested $250,000 in the renovation and the expansion of the new School of Business building — the Karl Miller Center. The new building has 21 classrooms — including one named for The Standard — and 10 project or meeting spaces.

Photo caption: Amaradri Mukherjee