Research Rounds Presents Dr. Lauren Frank
Tuesday, March 13, 2018 - 12:00pm

Tuesday, March 13, 2018
12:00pm - 1:00pm
Karl Miller Center, 460
Free and Open to All. Refreshments Will Be Served.

Dr. Lauren Frank, Associate Professor, Department of Communication

"Developing and Evaluating Mass Media Campaigns: The Entertainment-Education Drama, AdhaFULL"

AdhaFull Brochure ImageIn India, adolescents are often constrained by social norms and expectations which limit their sense of identity and agency. AdhaFULL (Half Full) is a national 78-episode ‘whodunit’ television drama produced by BBC Media Action. In each episode, the main characters encounter issues including underage marriage, gender stereotyping, higher education, and gender-based violence. The drama aims to challenge norms of gender inequality by increasing the confidence of Indian adolescents to discuss issues presented on the show. Mass media has the benefit of being able to reach and engage wide audiences, but isolating the impact of a media campaign can be challenging. Dr. Frank will discuss a mixed methods research design that explores how adolescents engage with the program.
Dr. Frank is currently an Assistant Professor in Portland State University's Department of Communication. In her research, she studies health, mass, and strategic communication. Dr. Frank is particularly interested in how public health organizations produce and disseminate their messages and what the potential impacts of such messages are. She uses a combination of methods in my research, with a particular emphasis on advanced statistical techniques.