The Value of Design Thinking in Business
Thursday, May 30, 2019 - 5:30pm

For our fourth industry panel event, PSU Alumni Association partners with PSU’s Center for Executive and Professional Education to present an insightful panel on Design Thinking.

Design Thinking is a human-centered way for businesses to solve problems and spark innovation, allowing them to better understand customers and assess their needs. Design Thinking can help any business initiate strategy, design, and development around an end user or customer.
Join our panel of industry experts who will speak to:

  • What is Design Thinking?
  • How Design Thinking relates to Innovation
  • The Importance of Design Thinking in Business
  • Strategies for Implementation

Todd Greco, Interaction Design Director, Ziba Design
Kristi Langdon, Head of Customer Experience, Daimler Trucks North America 
Robert Lewis, Senior User Experience Designer, Salesforce
Sara Mesing, Senior Consumer Experience Manager, Cambia Health Solutions
Roel Uleners, Principal, Uleners LLC

Doors open: 5:30pm 
Panel begins: 6:00pm 
Q & A begins: 7:00pm 
Event ends: 7:30pm

*Open to the public*

Ticket includes hearty appetizers and one drink ticket. Cash bar available.

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