The Value of Design Thinking in Business
Thursday, May 30, 2019 - 5:30pm to Thursday, May 30, 2019 - 7:30pm

The Portland State University Alumni Association (PSUAA), in partnership with departments across PSU, present a monthly panel series designed to provide insight on some of Portland’s most topical issues and successful industries: Food Deserts, Athletic & Outdoor, Self-Driving Cars, & Design Thinking.

For the fourth event, PSU Alumni Association partners with PSU’s Center for Executive and Professional Education (CEPE) to present an insightful panel on Design Thinking.

Design Thinking is a human-centered way for businesses to solve problems and spark innovation, allowing them to better understand customers and assess their needs. Design Thinking can help any business initiate strategy, design, and development around an end user or customer. Join our panel of industry experts who will speak to:

  • What is Design Thinking?
  • How Design Thinking relates to Innovation
  • The Importance of Design Thinking in Business
  • Strategies for Implementation

Date: Thursday, May 30th, 2019

The Porter Portland
Rose City Ballroom, 2nd floor
1355 SW 2nd Ave, Portland, Oregon 97201

Doors open: 5:30pm
Panel begins: 6:00pm
Q & A begins: 7:00pm
Event ends: 7:30pm

Todd Greco, Interaction Design Director, Ziba Design
Kristi Langdon, Head of Customer Experience, Daimler Trucks North America
Robert Lewis, Senior User Experience Designer, Salesforce
Sara Mesing, Senior Consumer Experience Manager, Cambia Health Solutions
Roel Uleners, Principal, Uleners LLC

Tickets are $10 with code CEPE2019 (instead of $15), but space is limited so register today! Ticket includes hearty appetizers and one drink ticket. Cash bar available. Questions? Contact CEPE at 503.719.7655 or

Please note, photos or videos may be taken during this event for training and marketing purposes. Registering for this event implies consent to potential inclusion in group photos/videos.