The Changing Retail Landscape in the Athletic & Outdoor Industry
Thursday, March 21, 2019 - 5:30pm

Today's consumers shop across multiple channels and devices.  They may find an item in a local retailer but purchase online to get the right size, color and/or a better price.  They may also research products online but purchase in store.  These and other scenarios are creating a dynamic retail environment - challenging retailers and brands to innovate as they seek to provide a seamless experience for their consumers across different channels. 

Come join PSU's Center for Retail Leadership and the PSU Alumni Association as they present an insightful panel on the changing retail landscape of the A&O industry. 

Andrew Gritzbaugh '07, General Manager and VP of Marketing, Gerber Gear 

Jen Lai, Senior Manager, OmniChannel Operations, adidas

Rachel Mack, Digital Content and Email Manager, Chrome Industries

Diane Nguyen '13, Global Brand Marketing Retail Concepts, Nike 

Moderator: Kiera Olson '17, Assistant Manager Platform Trading, Global Sales at adidas 

Event Details:
March 21 | 5:30-7:30 PM
The Porter Hotel
$15, includes a drink and heavy appetizers

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